Skip to main content

MKT371 Marketing Management Simulation | Course Guide: Web Resources

Library materials and useful resources for students at MKT 371 Marketing Management Simulation compiled by Alfaisal University librarians

Google

Marketing Related Websites

  • Ad Cracker "Interactive software to assist strategy, planning, and creative development."
  • Ad*Access "Images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955."
  • American Fact Finder Search Census data for population, housing, and business data, or use the Fact Sheet for an overview. Maps and briefs are also available to help spot trends.
  • Emergence of Advertising in America: 1850-1920 "Over 9,000 images, with database information, relating to the early history of advertising in the United States."
  • Know This: Knowledge Source for Marketing "A leading information and resource website for those involved in marketing, market research, advertising, selling, promotion, and other marketing-related areas."
  • Marketing Power: American Marketing Association Information on marketing for professionals, teachers, and students.
  • Statistical Abstract of the United States A starting point for statistics searching, this source provides summary tables of and references to a wide range of U.S. government statistical resources. Also available in print in Langsdale Gov Docs: C 3.134: (most recent in reference).
  • Surveys of Consumers National collection and analysis of social science data. Find reports, tables and charts for surveys based on consumer surveys. Free registration required for access.

Obtaining Further Help

Further help can be obtained via a number of different methods:

  • Check the Library home page.
  • See the Library staff at the Reference/Circulation desk.
  • Use the Ask A Librarian from which we aim to respond to within 2 working days
  • Take a Library skills course - see our our Information Lieracy page.
Copyright © 2016 Alfaisal University Library. All Rights Reserved.
Tel: +966 1 2158948 Fax: +966 1 2157845 Email:librarian@alfaisal.edu