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MKT315 Marketing Research | Course Guide: Web Resources

Library materials and useful resources for students at MKT 315 Marketing Research compiled by Alfaisal University librarians

Google

Google Web Search

Marketing Related Websites

  • Ad Cracker "Interactive software to assist strategy, planning, and creative development."
  • Ad*Access "Images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955."
  • American Fact Finder Search Census data for population, housing, and business data, or use the Fact Sheet for an overview. Maps and briefs are also available to help spot trends.
  • Emergence of Advertising in America: 1850-1920 "Over 9,000 images, with database information, relating to the early history of advertising in the United States."
  • Know This: Knowledge Source for Marketing "A leading information and resource website for those involved in marketing, market research, advertising, selling, promotion, and other marketing-related areas."
  • Marketing Power: American Marketing Association Information on marketing for professionals, teachers, and students.
  • Statistical Abstract of the United States A starting point for statistics searching, this source provides summary tables of and references to a wide range of U.S. government statistical resources. Also available in print in Langsdale Gov Docs: C 3.134: (most recent in reference).
  • Surveys of Consumers National collection and analysis of social science data. Find reports, tables and charts for surveys based on consumer surveys. Free registration required for access.

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