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MKT315 Marketing Research | Course Guide: Research & Writing

Library materials and useful resources for students at MKT 315 Marketing Research compiled by Alfaisal University librarians

General Writing Resources

The Writing Process These resources will help you with the writing process: pre-writing (invention), developing research questions and outlines, composing thesis statements, and proofreading. While the writing process may be different for each person and for each particular assignment, the resources contained in this section follow the general work flow of pre-writing, organizing, and revising. For resources and examples on specific types of writing assignments, please go to our Common Writing Assignments area.

Academic Writing These resources will help you with the types of writing you may encounter while in college. The resources range from rhetorical approaches for writing, to document organization, to sentence level work, such as clarity. For specific examples of writing assignments, please see our Common Writing Assignments area.

Common Writing Assignments These resources will help you understand and complete specific types of writing assignments, such as annotated bibliographies, book reports, and research papers. This section also includes resources on writing academic proposals for conference presentations, journal articles, and books.

Mechanics These resources will help you with sentence level organization and style. This area includes resources on writing issues, such as active and passive voice, parallel sentence structure, parts of speech, and transitions.

Grammar These resources will help you use correct grammar in your writing. This area includes resources on grammar topics, such as count and non-count nouns, articles (a versus an), subject-verb agreement, and prepositions.

Punctuation These resources will help you with punctuation, such as using commas, quotation marks, apostrophes, and hyphens.

Visual Rhetoric These resources will help you understand and work with rhetorical theories regarding visual and graphical displays of information. This area includes resources on analyzing and producing visual rhetoric, working with colors, and designing effective slide presentations.

 

Writing and Research Assistance

 

 

Technical Writing in Science and Engineering

 

Writing an Abstract

Abstracts briefly summarize the main findings of a paper or book. By reading an abstract, the reader can tell whether or not a paper or book will cover the material in which they are interested.

These sites have good information on writing an abstract:

Evaluating Resources

Not all information published in books or on the internet is credible or appropriate for your needs. It is important to make sure the sources you use are credible and at the right level for what you are doing.

These pages are useful guides to evaluate your sources:

Citing Sources & Plagiarism

By listing the sources from which you got your information, you give credit to the people who did the original research. Not giving credit is plagiarism.

Citing your sources also gives your readers the ability to look at that information and read more about the topic.

Citation Style Guides from the UBC Chapman Learning Commons, with instructions and examples for citing sources in APA, MLA, and Chicago/Turabian Styles.

Here is some useful information from the UBC Plagiarism Resource Centre to help you cite your sources:

How do I know if I'm plagiarizing or not? (how to know whether information should be cited or not)

How do I cite my sources? (help with formatting your references to the sources you used)

The University makes Turnitin software available to assist writers in making proper attributions and avoid plagiarism. Training guides and videos are available at Turnitin.com. For information on using Turnitin Click here go to video tutorials, training guides, and manuals @ http://www.turnitin.com/. Click here to go to www.Turnitin.com home page.

Defining and Avoiding Plagiarism: WPA
You Quote It, You Note It (tutorial)
How Not to Plagiarize
Plagiarism: What It is and How to Recognize and Avoid It

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