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MBA512 Strategic marketing | Course Guide: Books

Library materials and useful resources for students at MBA 512 Strategic marketing compiled by Alfaisal University librarians

Google Books

Google Books is a service from Google that searches the full text of books that Google scans, converts to text using optical character recognition, and stores in its digital database.

Google Book Search

How to Find Books in the Library

The place to start is the Library Catalogue.  The Catalogue includes printed and electronic books held by the Library.

Enter your search terms and then use the options on the left hand side of the screen to refine your results. You can use the Advanced Search option if you wish to combine specific terms such as author and keyword. 

Each item has a map available showing the location of the material .All books have a Call Number, made up of letters, then numbers and finally a filing suffix.   

Reference & Research Books for MBA 512 Strategic marketing

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