Welcome to the MBA 507 Introduction to Marketing Course Guide
The MBA 507 Introduction to Marketing Course Guide provides pointers for getting started with your research. It includes links to library subscription resources, including article databases, journals and books, as well as open authoritative web content. If you would like additional help with your MBA 507 Introduction to Marketing Course Guide research projects, or on learning how to use Library resources, don't hesitate to email the Library.
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Chuck Eesley discusses entrepreneurial marketing, market positioning, and go-to market strategies.