Welcome to theMKT 302 Consumer Behaviour Course Guide
TheMKT 302 Consumer Behaviour Course Guide provides pointers for getting started with your research. It includes links to library subscription resources, including article databases, journals and books, as well as open authoritative web content. If you would like additional help with your MKT 302 Consumer Behaviour Course Guide research projects, or on learning how to use Library resources, don't hesitate to email the Library.
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(April 14, 2010) Tom Turrentine, Director of UC Davis's Plug-in Hybrid Electric Vehicle Research Center, discusses recent anthropological research on changes in consumer behavior in response to the recent rapidly growing and changing alternative-fuel vehicle market and how these responses may be shaped by perceptions of the social and political associations related to electric vehicles.